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In order to have an effective search engine marketing campaign, we highly recommend you install an analytics software. A great free tool available on the web is called Google Analytics. You can find Google Analytics at www.google.com/analytics. Here you will put in your information, including email address, your website address (your URL) and then it will actually give you the code with directions as to how to install the analytics code. Once you have installed the analytics code, it is important that you go into edit settings and establish your Google goal points. This may also be analytics settings. You will want to set your points as G1, G2, G3, G4 and identify different goal areas. If you have more goal points than 4 on your website, you can actually install a second Google Analytics code as well as the first one and have 2 Google analytics profiles, allowing you 8 specific goal points. Now some of the key variables that you’re going to see on your Google analytics accounts are going to be visitors, which is the number of people that came to your website, you’re going to have, pages per visit which reflects how many pages somebody had looked at on your website itself. You are also going to have bounce rate, which determines how many people showed up at your web site and left on the actual front page or only looked at one particular page on the site itself. You are also going to have the percent of new visitors actually coming to your website, and you’re also going to …
Video Rating: 4 / 5

Charlotte, North Carolina (PRWEB) February 28, 2012

With the continued evolution and reshaping of the mortgage market, eSynergize Online Solutions announced an expanded focus on consulting services aimed to assist mortgage bankers.

The Charlotte, North Carolina based firm currently delivers online marketing, web design, and eBusiness consulting services to a wide range of industries, including financial services and mortgage banking. It plans to continue to service all types of companies, but place a greater emphasis on a mortgage industry in transition.

“Our deep experience and ongoing work in those segments has highlighted a significant opportunity to help mortgage bankers and brokers successfully transform their businesses to be successful in a very different environment. We believe that the mortgage providers that evolve and reshape themselves will be the winners going forward,” said Gary Suess, President and CEO of eSynergize.

“Specific opportunity exists for mortgage originators to source business in new ways with a more sophisticated consumer direct strategy, especially online,” commented eSynergize’s Chief Administrative Officer, Jim Johnson.

Prior to forming eSynergize, the company’s founders built and led Wachovia Bank’s Direct Lending Group over more than a decade. “We would like to leverage the expertise that we gained building that highly diversified and sophisticated platform to help others realize similar success,” added Johnson.

eSynergize aims to differentiate itself from other mortgage consultants with its particular expertise in consumer direct lending, online marketing, Internet strategy, aggregator lead purchase programs, call center platforms, and all aspects of sales.

“An important factor in our success at Wachovia was the mortgage website that we designed and maintained. It was consistently ranked amongst the best by industry analysts and provided a great foundation for us,” commented eSynergize Chief Marketing Officer Joan Sommerer.

eSynergize looks to support mortgage originators of all sizes. Its clients have already spanned the full spectrum from a start-up mortgage broker to a top ten bank.

“The mortgage industry remains in the midst of a very significant transformation. It is our goal to help participants implement progressive approaches to position themselves for success as the economy and housing market recover,” concluded Suess, who also served as President and CEO of two start-up mortgage companies in the past.

eSynergize Online Solutions of Charlotte, North Carolina offers a wide array of Internet related services, including website design and development; search engine marketing and optimization; email marketing; social media marketing; content creation; website analytics; reputation management; and public relations. In addition to the direct provision of services, eSynergize also offers consulting services, including all aspects of mortgage banking, as well as eBusiness strategy development, branding, sales, and process design. Mortgage Consulting Services fall into four main categories: 1) Strategy, 2) Loan Production, 3) Marketing, 4) eBusiness. All eSynergize websites are built on a leading content management system platform to allow flexibility and facilitate administration. eSynergize offers it services in all 50 states and operates a satellite office in Yardley, Pennsylvania.

For more information, visit http://www.eSynergize.com, email admin(at)eSynergize(dot)com, or call 800-760-1531.

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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped 8 billion for the first time on record.
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of its validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE is an innovation that enables the advertising industry to measure verified impressions across key areas such as visibility, targeting and brand safety.
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.
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CHARLOTTESVILLE, Va (PRWEB) January 25, 2012

Janet Driscoll Miller, CEO and President, of the Facebook advertising management and search engine marketing firm Search Mojo and Maya Grinberg, Social Media Manager of Wildfire Interactive, will headline a free webinar reviewing why you should advertise on Facebook and how to see positive ROI from these efforts. The Secrets to Getting Positive ROI from Facebook webinar will be held on Thursday, February 2nd, at 2:00 p.m. ET.

Facebook has a huge reach, of over 800 million users and a wealth of accurate demographic information about those users, yet few advertisers have seen positive results, said Miller. Facebook continues to offer new ad types and displaying these ads in different ways. The key to seeing a positive ROI from these ads is learning how best to set up the campaigns and which ads work best for which industries or advertiser types.

During this webinar, experts from Search Mojo and Wildfire Interactive will review the best practices to start advertising on Facebook, evaluate the different ad types, and how to see a positive ROI from these ads. This webinar will include case study data and specific client examples to demonstrate these principles.

The presentation will cover the following topics:

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group.
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comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.
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www.1and1.com In this webinar 1&1 Internet’s Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business. Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business. In this presentation we will cover Basic overview of search engine marketing How to use pay-per-click marketing to drive more traffic to your website Best practices to help increase your return on investment Tips for writing good ad copy Download the slides from SlideShare: 1a1s.us * Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on www.1and1.com