28
Jun

Calgary, Alberta (PRWEB) April 08, 2015

Live Out There, Canadas fastest growing outdoor e-commerce retailer, announces the hiring of Jeffrey Talajic as Vice-President, Sales and Marketing, effective immediately.

Talajic comes from Montreals Frank & Oak, where he was the first hire in marketing and played a key role in the growth of the company. As Brand Manager, Talajic established and grew customer acquisition channels, managed the social media and public relations strategy, and developed the brand voice with the company founders. Later Talajic became the companys first Product Manager in charge of the customer experience and was responsible for sales funnel optimization, customer lifecycle management, web analytics, merchandizing, and Frank & Oaks loyalty program.

In his role at Live Out There, Talajic will bring his extensive experience to fuel the next phase of growth within Canadas nascent e-commerce industry. Jeff brings energy and new ideas to Live Out There and we are excited to have him join the team, says CEO Jamie Clarke. He brings the rare ability to understand all the different components of an e-commerce business, from brand to technology to data and above all else, the customer. Our mission has always been to inspire Canadians to get outside and enjoy the outdoors, and with Jeff on the team we know well be able to deliver on that mission more than ever before.

Prior to Frank & Oak, Talajic was a key member of the digital team at LOr

Category : Analytics | Blog
19
May


Denver, Colorado (PRWEB) March 16, 2015

iWeSocial, a leader in delivering actionable insight to businesses, today announced that it is providing market research and social media reporting services to HP Storage. Research analysts at iWeSocial mine data from over 70 million different websites in order to provide the HP Storage marketing team with actionable insights on product lines, sales opportunities, and overall brand presence. iWeSocial also provides HP Storage with market research on broader industry topics such as cloud and software defined storage.

HP is one of the worlds most prominent brands; and the volume of digital and social conversations surrounding our brand, products, and services continues to grow at an exponential rate, states Craig Nunes, Vice President of Global Marketing at HP Storage. iWeSocial helps HP Storage filter out irrelevant data points and provides us a stronger pulse on our marketing teams ability to tell our most important stories.

The service from iWeSocial includes access to their big data (marketing) analytics platform iWeSocial IQ. The technology is a real-time media monitoring and visualization platform that provides the HP Storage marketing team direct access to data-driven insights about their brand.

We are thrilled about the work we are doing with the HP Storage global marketing team, said Dr. Evan Escobedo, Practice Principal for iWeSocial. Every marketing organization recognizes that understanding customer behavior, attitude, and preference is critical to its success. With this project, weve proven the value of combining web analytics technology with human analysis. Our technology aggregates data from millions of traditional and social media sources; this overlaid with market and brand research allows for more effective product positioning, customer segmentation, content development, and campaign execution.

About iWeSocial:

Headquartered in Denver, Colorado. iWeSocial, a division of Zunesis, Inc., is a digital marketing firm that serves both small and large clients across multiple industries and verticals. Since its inception in 2013, iWeSocial has been actively used by a growing list of customers that include Fortune 50 companies, professional sports teams, and leading financial institutions.

iWeSocials core services include Social Media Listening, Management, and Engagement; Market and Brand Research; as well as Inbound Marketing and SEO. Our social listening and analytics platform, iWeSocial IQ, combines real-time media monitoring with web analytics and visualization to derive actionable insights from across the entire public web.

For more information, please visit http://www.iwesocial.com.

Media contact:

Megan Shaffer / Zunesis, Inc.

720-221-5201







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Feb


(PRWEB) February 28, 2015

Recently, the Bizwaremagic.com site published a new article entitled “Content Marketing Strategies for Effective SEO In 2015″ that may help improve any website’s SEO in the coming year. This detailed article examines how SEO (Search Engine Optimization) has significantly changed in recent years and how webmasters or site owners must adjust their marketing strategies in order to receive more online visibility on the new Web.

This “new” web is largely determined by the constant changes Google has been making to its algorithm, the complex formula it uses to rank/index quality content on the web. Starting in 2011 with the Panda Update, Google drastically changed which sites deserved higher rankings depending on the perceived quality of a website. Things were further complicated with the introduction of the Penguin Update in 2012, which severely penalized websites with link building practices that Google believed violated its guidelines.

However, other more important factors have changed the web in recent years. These include the growing popularity and usage of mobile devices such as tablets and smartphones to access the web. Furthermore, the over-riding dominance of social media sites has greatly altered how content is presented and shared on the web. Bizwaremagic believes all these changes have made web content much more visual and compact.

“Compared to 10 or even 5 years ago, the web is much more social and interactive. Web users are no longer satisfied with being just observers; they want to be a part of the interaction,” says Titus Hoskins, a former art teacher who now runs the Bizwaremagic site. “Platforms like Twitter, Facebook, Pinterest, YouTube… have greatly changed how content and the web is used.”

Webmasters and site owners must adjust their SEO strategies accordingly if their want to be effective on this new, more social web. Greater emphasis must be placed on building active online communities that will help share and promote a site’s content. Greater importance must also be placed on creating more visual content such as images, videos, slideshows and infographics.

Bizwaremagic also believes webmasters must build or put into place strategic communities in these social platforms in order to create effective SEO in 2015. Any link sharing and/or building must be intuitive and natural. Webmasters should also pay special attention to how visitors interact on their sites. Such things as bounce rates, load times, time spent on site and number of pages viewed – are all important metrics that have become more significant to many of the search engines, especially Google.

Lastly and contrary to what many experts now suggest, webmasters must take an active role in creating SEO for their sites. They must take an active role in creating strategies which will place their web content in the best positions for achieving higher visibility on the web.

For a full list of Content Marketing Strategies and how to implement them, go here: http://www.bizwaremagic.com/content-marketing-for-effective-seo.htm

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Jan


San Jose, CA (PRWEB) January 20, 2015

TapClassifieds today announced TapAuto, a significant expansion of the TapClassifieds program for publishing groups, local media agencies, automotive dealerships, and their partners. TapClassifieds is a proven, go- to solution focused on delivering hard leads, in real time. New TapAuto takes automotive digital marketing to the next level: keeping auto dealers and their agencies up to date on how well their digital marketing campaigns are succeeding, and how to optimize their investments and results.

TapClassifieds: Delivering Immediate, Actionable Leads

TapClassifieds is unparalled in generating and communicating leads, and in tracking sales engagement. With TapClassifieds, auto dealers can watch as new leads are received via email, phone calls, text messages and credit applications. They can see consumer interest and engagement around specific vehicles, whether a car-shopper scanned a QR code for a mobile car-profile or shared a vehicle with a friend using email or popular social networks.

For example, TapClassifieds gave Digital First Ventures another way to ensure their automotive advertisers are reaching potential customers online and via mobile devices. Arturo Duran, Managing Partner at Digital First Ventures, commented, We are thrilled to see the rapid adoption of the TapClassifieds program by our sales professionals. The sales teams love the program because it delivers real, measureable results to their auto dealers. It really works.

New TapAuto: Metrics to Drive Sales Strategy and Investments

The new TapAuto solution, including software and services, is even more than getting buyers in the door and accelerating sales. It shows how investments by local media pay off, with lead attribution, reporting, and analytics. Metrics showing the ROI for various digital marketing channels promote sales strategy wins, based on advanced technology.

The TapAuto advanced analytics platform is based on the popular TapAnalytics digital marketing platform. TapAuto delivers extreme visibility and context for auto dealers and agencies who want to inspect and optimize every thread of every digital marketing campaign.

With TapAuto, for the first time, auto dealers (and those who sell trucks, motorcycles, RVs, planes and boats) can immediately see how every dollar invested in digital marketing is performing. By truly knowing where marketing dollars are being invested, under-performers can be culled and these dollars invested in more effective channels.

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