20
Nov

Toronto, ON (PRWEB) September 29, 2014

Aislelabs announced today an innovative cloud based offering, named Aislelabs Pass. The new offering enables digital marketing and social media specialists to utilize location based marketing enabled by iBeacons. Aislelabs Pass makes proximity marketing accessible without requiring any mobile app.

Digital marketers use email campaigns and social marketing tools to distribute their content to relevant audiences. Aislelabs Pass makes the content location aware by integration with the Aislelabs Engage beacon management and deployment platform. Aislelabs Pass also eliminates the need for having any app downloaded on the end users phone, which dramatically lowers the barrier to enable location-driven content. The offering truly bridges the gap between digital online marketing and in-store actionable campaigns.

Aislelabs Pass is built on the same cloud platform as Aislelabs Engage, which is already used and trusted by customers around the world. The platform features a fully customizable content creation engine for designing and managing coupons or passes. The passes can be used across platforms, and work with leading mobile wallet solutions including the Apple Passbook. As users walk in physical stores, relevant passes surface up aided by Bluetooth SMART based iBeacons.

Aislelabs Pass provides a new way of distributing promotional content, special offers and digital flyers while making them beacon aware. Different methods of distribution are baked into the platform, including social sharing on Facebook and Twitter, email campaigns and web-based microsites for hosting all content. Analytics is provided for all user actions, from downloading the content to its use in the stores. Advanced reporting and segmentation by distribution channel and campaign effectiveness is available.

Retail marketers can now readily utilize the power of iBeacon and location marketing without having to first build apps. We are thrilled with the possibilities that Aislelabs Pass enables to tailor shopping experiences never before possible. said Nick Koudas, CEO of Aislelabs. More information about the Aislelabs Pass is available at http://www.aislelabs.com/products/pass/

About Aislelabs Inc.:

Aislelabs provides an intelligent cloud platform for personalized, real-time in-store marketing and analytics to brick-n-mortar retailers and shopping centres. The SaaS product suite of the company includes: 1) advanced analytics solution to measure footfall traffic and consumer behavior inside and outside physical stores, similar to web analytics for e-commerce, and 2) a real-time marketing and engagement platform to deliver effective personalized messages. Aislelabs, headquartered in Toronto, Canada, serves major retailers across North America, forming a key component of a central command center across stores. To learn more, visit http://www.aislelabs.com/.







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17
Oct


Austin, Texas (PRWEB) October 16, 2014

Since 2004, Server Side Design, Inc. has been one of the foremost marketing firms in the Houston metropolitan area, with an acquisition of several local and national clients who wish to increase the online reputation and visibility of their respective businesses. As a result of such success, particularly at the local level, Server Side Design has expanded its services to specific areas in Texas. One of them is SEO Austin, which is named after its market focus in the state capital, Austin. Recently SEO Austin announced the launch of a website analysis tool for potential and current clientsfree of charge.

With no-cost website analysis, businesses in the Austin areaespecially budget-oriented onescan evaluate what they are doing right with their websites. They can also spot what is wrong, and thus work on shortcomings to make them more effective. Website analysis is one of the essential factors that comprise search engine optimization. Better known as SEO, this process involves doing certain things to improve the ranking of a website on web search engines, consequently increasing its online visibility in an increasingly cluttered landscape.

By knowing what feature of the website needs work, SEO Austin and clients are better equipped in optimizing the website for web search engines, such as Google, Bing, and Yahoo!. The company guides the clients in creating pay-per-click (PPC) advertising campaigns. PPC campaigns use keywords and phrases most closely associated with the client’s products and services, thereby increasing the chances of the target audience in discovering them on web searches and clicking their ads. SEO Austin also makes sure that the client has website content that is well written, contains the targeted keywords and phrases, and includes links to other webpages or websites to increase the likeliness of discovery from such venues.

About SEO Austin:

Headquartered in Austin, Texas, SEO Austin, Inc. is the Austin division of Texas-based marketing firm Server Side Design, Inc. Thus, SEO Austin main focuses on clients who work in the capital of Texas. Adhering to the slogan “Your Online Success Is Our Success,” SEO Austin operates with the general mission of its parent company, which is to increase the online visibility and web presence of clients on a local, national, and global scale. SEO Austin’s physical address is 9600 Great Hills Trail, Austin, TX 78759, while its website is http://www.seoaustininc.com. For inquiries and orders, clients can dial 512-298-1881 or send an email message to info(at)seoaustininc(dot)com.







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