29
Jul


Markham Ontario (PRWEB) July 29, 2014

Local businesses have been known to live or die by the search engines. They can receive lots of traffic one month, and then very little the next month. When this happens, business owners are not sure what they have done or even what to do to get that traffic back. Len Doren, Creative Director of In Front Media website design in Markham, has been asked this question many times by local business owners.

Len offers, From month-to-month, search traffic shouldnt change to any significant degree, unless its just the time of year (normal business cycle) or, business owners have tried something questionable for SEO to try and boost search traffic. Len goes on to add, Knowing what is good site promotion and what can get a site penalized, is paramount for a successful online presence today. Sometimes all that is needed is new website content or perhaps a responsive website design.

Usually, when the search engines update their ranking algorithm, it can affect some sites positively and some sites can be negatively affected. As a result, business owners with sites that are negatively affected have been known to hire people to employ questionable schemes to improve their site ranking to try and increase website traffic.

However, most subversive tactics used by site owners are eventually discovered by the search engines and when that happens, they plug the holes in their algorithm. Sometimes, site owners will even get spanked by the search engine for trying to circumvent their search guidelines. When that happens, its almost impossible for some websites to see the light of day ever again.

To stay on the good side of search engines today, consider the following tips:

1) Have a website built to increase traffic and conversions, rather than accumulating of spammy links in hopes of increasing site PageRank. Trying to build/increase PageRank with questionable link-building tactics is not only not the way to go, it can even get a site de-indexed from the search engines.

2) Write content for human visitors. If done correctly, the search engines will like it too. Compelling content can facilitate conversions, back-links and returning traffic.

3) Consider a website overhaul if the company website is older than 3 years. Websites with “Responsive” design attributes are warmly accepted by mobile users today and can facilitate more conversions.

4) Social Media should be used to spread the word about a product or service. Stay in touch with prospective customers and be ready to offer a solution to their problems.

5) Change is as good as a rest. Changing the site page content with new information on a regular basis is a good plan of action. Setting up a blog on the company website and posting new and timely information about the company products and services is also a good idea as well.

IFM Web Services offers Responsive Web Design, website analysis, SEO Press releases, Search Optimization and Facebook pages for businesses. Located in the Toronto area (GTA), IFM has helped business achieve an effective online presence and has helped clients as far away as Bermuda and Mexico. For more on Social Media, SEO or Web Design for businesses, visit IFM at http://www.ifm.ca.







More Seo Press Releases

Category : Search Engine Optimization SEO | Blog
28
Jun

Search Engine Marketing explained - SMEs

Intrested in online marketing? Do you want your website to be found more quickly? Get introduced to SEM! Check out the advantages for Small and Medium sized …
Video Rating: 5 / 5

Category : Pay Per Click PPC | Blog
10
Jun

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted.
Press RSS

Category : Search Industry News | Blog
6
Apr

Blog SEO Tips | Search Engine Optimization Is Not Dead http://davidboozer.com Your blog is one of the mot vital parts of your success online today. So, with …
Video Rating: 0 / 5

Search engine optimization (SEO)

Category : Search Engine Optimization SEO | Blog
27
Mar

http://www.4seotraining.com.au Learn what not to do when optimizing your business website | SEO Tutorials GOOGLE DOESN’T LIKE … – Some SEO activities can n…

Category : Search Engine Optimization SEO | Blog
2
Mar

ClickMinded Search Engine Optimization Course: http://goo.gl/LNf4Ok The ClickMinded Search Engine Optimization Video Training Course – Learn SEO From The Exp…
Video Rating: 0 / 5

Get the best video SEO for NYC on http://www.videoranker.com and dominate YouTube and Google search results with your videos! If you are serious about gettin…

Category : Search Engine Optimization SEO | Blog
28
Feb

Surprise AZ Search Engine Optimization | Peoria AZ SEO | Sun City AZ SEM Local Ingenuity Provides Onsite SEO (Search Engine Optimization) and Off Site SEM (S…

Category : Pay Per Click PPC | Blog
25
Feb

Best wordpress seo plugin - improve search engine ranking with Squirrly top wp seo plugin for blogs

This is the best WordPress seo plugin: Squirrly. Click below to get your free trial and lifetime 25% OFF http://smart-coupon.org/best-seo-plugin-free-trial. …
Video Rating: 4 / 5

Quick demonstration of the Ultimate SEO Plugin for OpenCart.
Video Rating: 5 / 5

Category : Search Engine Optimization SEO | Blog
20
Feb

Search Engine Optimization | Brute Force EVO Mega Pro SEO Software

Search Engine Optimization http://bit.ly/LetEVODoTheWork Search engine optimization (SEO) is the process of affecting the visibility of a website or a web pa…
Video Rating: 5 / 5

Bigcommerce SEO - Search Engine Optimization on Bigcommerce

Free Trial Bigcommerce: http://denverseo.bigcommerce.com/ Bigcommerce SEO – Some SEO tips on optimizing your Bigcommerce store.
Video Rating: 0 / 5

Category : Search Engine Optimization SEO | Blog
10
Feb

In this tutorial I talk about 4 things to never skip over when building a search engine friendly website in Adobe Muse CC. Download my entirely free Adobe Mu…

Category : Search Engine Optimization SEO | Blog