Feb
The 2011 edition of the “Web Analytics Rendez-Vous”, one of Europe’s largest social event on Web Analytics, took place during the VAD e-commerce tradeshow at Lille on October 19th, 2011. The “Web Analytics Rendez-Vous” aims to gather the Web Analytics community from the Lille-Kortrijk-Tournai Eurometropolis, as well as from surrounding cities (Antwerp, Brussels, Ghent, London and Paris). Our guest of honour was Matt Bailey, CEO of SiteLogic (USA) and co-author of “Internet Marketing : An Hour a Day”, as well as a renowned speaker on SEO and Web Analytics. 5 topics, who had been chosen from a list of 10 topics prior to the event by the registrants, were discussed during the event: Search KPIs: what are the top 10 KPIs to measure search performance and why? Mobile Search: what should be measured and analyzed specifically regarding searches performed by mobile users? Multitouch Analysis : what is the place of the SEO? Social Search: what should be expected for and measured in a foreseeable future? Webmaster Tools: how to use data provided by Google and Bing? After a 10-minute presentation by Matt Bailey on each topic, related questions were asked by the participants. The event was organized by Nicolas Malo for WALILLE with the participation of SEO Camp, the French-speaking SEO association, and was held 100 % in English with a live French translation. Prior to Matt Bailey’s presentation, an introduction was performed by Nicolas Malo (WALILLE), Nicolas Gellens (SEO Camp) and …
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Dec
Toronto, Ontario (PRWEB) December 16, 2011
This year Unilytics Corporation, a leading web analytics and web optimization consulting firm, celebrated its 10th year of business! On behalf of the Unilytics team said president, Peder Enhorning, I would like to thank our valued customers and business partners for their patronage. We look forward to serving you and working with you for many years to come.
Unilytics has not only survived but thrived in the highly competitive information technology industry which has seen a multitude of companies come and go over the past 10 years. When Peder Enhorning, Unilytics president, founded the company in 2001 as a reseller for Webtrends web analytics products, he was the sole company representative. Unilytics has since become the worlds largest Webtrends partner and the only firm certified with all three major web analytics tools – Webtrends, Adobe SiteCatalyst and Google Analytics. Over the years, Unilytics diversified and specialized in web analytics consulting and training to ensure customers received maximum value from their web analytics implementations. Recently, the company diversified yet again with the launch of proprietary Unilytics products including MERGENCE
Dec
A preview of Anametrix’ next-generation web analytics solution, SiteVantage — more powerful web analytics for half the cost. Get web analytics on your terms, tailored to your business.
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered in this episode include auditing the data being tracked instead of waiting until it gets processed, tracking new search terms, where to begin when you start Google Analytics, best practices for setting up conversions goals on e-commerce sites and becoming an analysis ninja.
Nov
Ecommerce websites at affordable prices by professional team of highly-qualified web designers UK. Try efficient services by www.dotcommerce.co.uk
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Learn more about professional ecommerce website by reliable agency dotCommerce at www.dotcommerce.co.uk In the age of the Internet more businesses are starting to create ecommerce website to attract purchase hungry customers. Websites are a good alternative to brick and mortar sales operations; according to recent research studies, consumption drives nearly 60% of the Internet economy. Besides that, two thirds of consumers are categorised as active Internet users. It stands to reason why savvy business people put their websites in the hands of professional designers — a well-designed website helps win the target customer.
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Oct
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered in this episode include auditing the data being tracked instead of waiting until it gets processed, tracking new search terms, where to begin when you start Google Analytics, best practices for setting up conversions goals on e-commerce sites and becoming an analysis ninja.
Oct
A short video that answers questions about Analytics and other Google tools. Topics covered include bounce rates, search engine optimization, in-private browsing, and using benchmarking data. Submit questions at sn.im
Video Rating: 4 / 5
Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. www.google.com
Video Rating: 4 / 5
Oct
Silver Spring, MD (PRWEB) March 27, 2007
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, will release a new Web Analytics Report next month. The forthcoming report will sort through the complexities of selecting the right web analytics tool and will identify best practices for incorporating web analytics into broader enterprise marketing and communications investments.
Tony Byrne, founder of CMS Watch, said, “The new Web Analytics Report provides an unprecedented analysis of vendor offerings. Marketing and IT professionals worldwide will benefit from our methodical investigation and vendor-neutral evaluation of the web analytics industry.”
Phil Kemelor serves as lead analyst for the report. “We don’t just talk about features — we look at technical architectures, data integration options, data collection methods, user administration functionality, and the multiple ways to view, slice, dice, and analyze website data.” And he added, “Our planning methodology will not only enable customers to select the right vendor; it will set the blueprint for web analytics strategy going forward and help determine the right resources to ensure the success of the program.”
The report closely examines 13 major Web Analytics vendors, including:
24/7
AuriQ
ClickTracks
Coremetrics
Fireclick
Google Analytics
Nedstat
Omniture
SageMetrics
Unica
Visual Sciences
WebSideStory
WebTrends
The report will be available on http://www.cmswatch.com in late April, 2007.
About Phil Kemelor
Phil is the founder of PKWeb Communications, a web analytics and strategy consultancy, and is the author of “The Executive’s Guide to Web Site Measurement and Testing”. A former journalist, marketing executive, and 14 year Internet veteran, Phil’s ten years of web analytics experience includes heading web analytics at Bell Atlantic, founding the web analytics best practices consulting services group at NetGenesis, consulting to the Fortune 100, and membership in the Web Analytics Association.
About CMS Watch
CMS Watch(tm) is an analyst firm that provides an independent source of buyer’s advice on content management, enterprise search, and portal technologies. Through highly detailed technical evaluations, CMS Watch helps sort out the complex landscape of potential solutions so that project teams can minimize the time and effort to identify and evaluate technologies suited to their particular requirements. To retain its independence as a vendor-neutral analyst firm, CMS Watch works solely for solutions buyers and never for the vendors it covers.
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Oct
Minneapolis, MN (PRWEB) May 11, 2006
The Minnesota Interactive Marketing Association (http://www.mima.org) has announced its next monthly educational event, Making Your Web Analytics Work. Hard. The event will describe five different segments of web analytics usage within organizations and detail how companies at each distinct phase can push themselves to “do more” with their investment in analytics.
Based on research and hundreds of conversations with companies actively engaged in a variety of web analytics projects, this presentation is designed to help the audience form a clear plan of action they can use to improve their own use of web analytics organizationally.
Not only will this presentation provide clear guidance in maximizing investment in web analytics, said Kristina Halvorson, MIMA President, but it will also provide practical takeaways that can be applied to your organization today. Were excited to have someone of Erics caliber and insights participate in MIMAs seminar program.
Few organizations fully realize the potential of their investment in web analytics technology, said Peterson. Web analytics applications provide truly actionable data that can be used to positively impact an organizations bottom-line but companies need to treat web analytics as a business process, not simply an ad hoc endeavor. My work at Visual Sciences, and my MIMA presentation, revolves around how companies can treat web analytics as a business process and dramatically improve the return on investment.”
Event Details
Making Your Web Analytics Work. Hard
When:
Wednesday, May 17, 2006
5:15 pm, registration
6 p.m., presentation
7 p.m., networking
Where:
Windows on Minnesota
710 Marquette Avenue
Minneapolis, MN 55402
Cost:
$ 20 members
$ 40 non-members
Learn more or register for the event at http://www.mima.org/events.
About the Presenter
Eric T. Peterson, vice president of Strategic Services, Visual Sciences division of WebSideStory.
Prior to Visual Sciences, Eric was a senior analyst for Site Technology and Operations at the JupiterResearch division of Jupitermedia (NASD: JUPM) working with Fortune 500 companies to select, deploy and use a variety of technology platforms including content management system, site and commerce search engines and web analytics platforms.
His assessment of technology, the web analytics marketplace, and his description of potential inaccuracies in systems dependent on third-party cookies has been featured in The Wall Street Journal, The Washington Post, The New York Times, CNN and a variety of trade publications including Business 2.0, Internet Retailer and DMReview.
Additionally, Eric has authored three books on the subject of web analytics, Web Analytics Demystified (offered at a 20% discount at mima.org), Web Site Measurement Hacks and The Big Book of Key Performance Indicators. He has founded the world’s only active discussion group on the subject (The Web Analytics Forum at Yahoo! Groups) and the world’s only regular social event for web analytics professionals, Web Analytics Wednesdays.
About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country.
Media Contact:
Julie Vollenweider, 612.767.8044
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Oct
Washington, D.C. (PRWEB) December 4, 2007
The Web Analytics Association (WAA) launched a groundbreaking survey for the analytics and marketing industry that will give valuable insight into the major issues and emerging technologies shaping web analytics in the new year. With over 300 responses within the first hours after the survey went live, the results are sure to offer unique insight into the evolution of the ever-expanding web analytics industry.
The WAA Survey: Outlook 2008 will give web analytics professionals of all levels insight into the major initiatives and challenges of their peers and competitors in the space. The surveys address common analytics concerns, such as how to allocate spending, investments in web analytics tools, training, data integration and more.
Survey respondents are invited to a webcast unveiling the results in January 2008. The information will serve as a benchmark for many professionals in the space to continually improve their analytics operations. The unique insights provided by the WAA survey will also help drive the evolution of the analytics industry in the New Year.
WAA members as well as non-members are encouraged to participate in the survey. To take the survey, visit: http://www.surveymonkey.com/s.aspx?sm=xnJ4h9X4kau5WFhII1sOyQ_3d_3d
About The Web Analytics Association:
The Web Analytics Association is a not-for-profit professional organization dedicated to promoting the understanding of web analytics through education, advocacy, standards, research and technology. Founded by web analytics industry leaders, the mission of the association is to unite and foster the interests of practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. For more information, or to become a member, please visit http://www.webanalyticsassociation.org.
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Oct
Complete presentation by Avinash Kaushik at Google Conversion University.
Video Rating: 4 / 5
