May
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Video Rating: 5 / 5
In order to have an effective search engine marketing campaign, we highly recommend you install an analytics software. A great free tool available on the web is called Google Analytics. You can find Google Analytics at www.google.com/analytics. Here you will put in your information, including email address, your website address (your URL) and then it will actually give you the code with directions as to how to install the analytics code. Once you have installed the analytics code, it is important that you go into edit settings and establish your Google goal points. This may also be analytics settings. You will want to set your points as G1, G2, G3, G4 and identify different goal areas. If you have more goal points than 4 on your website, you can actually install a second Google Analytics code as well as the first one and have 2 Google analytics profiles, allowing you 8 specific goal points. Now some of the key variables that you’re going to see on your Google analytics accounts are going to be visitors, which is the number of people that came to your website, you’re going to have, pages per visit which reflects how many pages somebody had looked at on your website itself. You are also going to have bounce rate, which determines how many people showed up at your web site and left on the actual front page or only looked at one particular page on the site itself. You are also going to have the percent of new visitors actually coming to your website, and you’re also going to …
Video Rating: 4 / 5
Feb
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools in Episode #19 of Web Analytics TV.
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered include macro vs. micro conversions, using analytics on affiliate sites, tracking different domains, and more.
Video Rating: 4 / 5
Feb
The 2011 edition of the “Web Analytics Rendez-Vous”, one of Europe’s largest social event on Web Analytics, took place during the VAD e-commerce tradeshow at Lille on October 19th, 2011. The “Web Analytics Rendez-Vous” aims to gather the Web Analytics community from the Lille-Kortrijk-Tournai Eurometropolis, as well as from surrounding cities (Antwerp, Brussels, Ghent, London and Paris). Our guest of honour was Matt Bailey, CEO of SiteLogic (USA) and co-author of “Internet Marketing : An Hour a Day”, as well as a renowned speaker on SEO and Web Analytics. 5 topics, who had been chosen from a list of 10 topics prior to the event by the registrants, were discussed during the event: Search KPIs: what are the top 10 KPIs to measure search performance and why? Mobile Search: what should be measured and analyzed specifically regarding searches performed by mobile users? Multitouch Analysis : what is the place of the SEO? Social Search: what should be expected for and measured in a foreseeable future? Webmaster Tools: how to use data provided by Google and Bing? After a 10-minute presentation by Matt Bailey on each topic, related questions were asked by the participants. The event was organized by Nicolas Malo for WALILLE with the participation of SEO Camp, the French-speaking SEO association, and was held 100 % in English with a live French translation. Prior to Matt Bailey’s presentation, an introduction was performed by Nicolas Malo (WALILLE), Nicolas Gellens (SEO Camp) and …
Video Rating: 0 / 5
Dec
Toronto, Ontario (PRWEB) December 16, 2011
This year Unilytics Corporation, a leading web analytics and web optimization consulting firm, celebrated its 10th year of business! On behalf of the Unilytics team said president, Peder Enhorning, I would like to thank our valued customers and business partners for their patronage. We look forward to serving you and working with you for many years to come.
Unilytics has not only survived but thrived in the highly competitive information technology industry which has seen a multitude of companies come and go over the past 10 years. When Peder Enhorning, Unilytics president, founded the company in 2001 as a reseller for Webtrends web analytics products, he was the sole company representative. Unilytics has since become the worlds largest Webtrends partner and the only firm certified with all three major web analytics tools – Webtrends, Adobe SiteCatalyst and Google Analytics. Over the years, Unilytics diversified and specialized in web analytics consulting and training to ensure customers received maximum value from their web analytics implementations. Recently, the company diversified yet again with the launch of proprietary Unilytics products including MERGENCE
Dec
A preview of Anametrix’ next-generation web analytics solution, SiteVantage — more powerful web analytics for half the cost. Get web analytics on your terms, tailored to your business.
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered in this episode include auditing the data being tracked instead of waiting until it gets processed, tracking new search terms, where to begin when you start Google Analytics, best practices for setting up conversions goals on e-commerce sites and becoming an analysis ninja.
Nov
Ecommerce websites at affordable prices by professional team of highly-qualified web designers UK. Try efficient services by www.dotcommerce.co.uk
Video Rating: 0 / 5
Learn more about professional ecommerce website by reliable agency dotCommerce at www.dotcommerce.co.uk In the age of the Internet more businesses are starting to create ecommerce website to attract purchase hungry customers. Websites are a good alternative to brick and mortar sales operations; according to recent research studies, consumption drives nearly 60% of the Internet economy. Besides that, two thirds of consumers are categorised as active Internet users. It stands to reason why savvy business people put their websites in the hands of professional designers — a well-designed website helps win the target customer.
Video Rating: 0 / 5
Oct
Experts Avinash Kaushik & Nick Mihailovski answer your burning questions about Analytics and other Google tools. Topics covered in this episode include auditing the data being tracked instead of waiting until it gets processed, tracking new search terms, where to begin when you start Google Analytics, best practices for setting up conversions goals on e-commerce sites and becoming an analysis ninja.
Oct
A short video that answers questions about Analytics and other Google tools. Topics covered include bounce rates, search engine optimization, in-private browsing, and using benchmarking data. Submit questions at sn.im
Video Rating: 4 / 5
Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action. www.google.com
Video Rating: 4 / 5
Oct
Silver Spring, MD (PRWEB) March 27, 2007
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, will release a new Web Analytics Report next month. The forthcoming report will sort through the complexities of selecting the right web analytics tool and will identify best practices for incorporating web analytics into broader enterprise marketing and communications investments.
Tony Byrne, founder of CMS Watch, said, “The new Web Analytics Report provides an unprecedented analysis of vendor offerings. Marketing and IT professionals worldwide will benefit from our methodical investigation and vendor-neutral evaluation of the web analytics industry.”
Phil Kemelor serves as lead analyst for the report. “We don’t just talk about features — we look at technical architectures, data integration options, data collection methods, user administration functionality, and the multiple ways to view, slice, dice, and analyze website data.” And he added, “Our planning methodology will not only enable customers to select the right vendor; it will set the blueprint for web analytics strategy going forward and help determine the right resources to ensure the success of the program.”
The report closely examines 13 major Web Analytics vendors, including:
24/7
AuriQ
ClickTracks
Coremetrics
Fireclick
Google Analytics
Nedstat
Omniture
SageMetrics
Unica
Visual Sciences
WebSideStory
WebTrends
The report will be available on http://www.cmswatch.com in late April, 2007.
About Phil Kemelor
Phil is the founder of PKWeb Communications, a web analytics and strategy consultancy, and is the author of “The Executive’s Guide to Web Site Measurement and Testing”. A former journalist, marketing executive, and 14 year Internet veteran, Phil’s ten years of web analytics experience includes heading web analytics at Bell Atlantic, founding the web analytics best practices consulting services group at NetGenesis, consulting to the Fortune 100, and membership in the Web Analytics Association.
About CMS Watch
CMS Watch(tm) is an analyst firm that provides an independent source of buyer’s advice on content management, enterprise search, and portal technologies. Through highly detailed technical evaluations, CMS Watch helps sort out the complex landscape of potential solutions so that project teams can minimize the time and effort to identify and evaluate technologies suited to their particular requirements. To retain its independence as a vendor-neutral analyst firm, CMS Watch works solely for solutions buyers and never for the vendors it covers.
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Oct
Minneapolis, MN (PRWEB) May 11, 2006
The Minnesota Interactive Marketing Association (http://www.mima.org) has announced its next monthly educational event, Making Your Web Analytics Work. Hard. The event will describe five different segments of web analytics usage within organizations and detail how companies at each distinct phase can push themselves to “do more” with their investment in analytics.
Based on research and hundreds of conversations with companies actively engaged in a variety of web analytics projects, this presentation is designed to help the audience form a clear plan of action they can use to improve their own use of web analytics organizationally.
Not only will this presentation provide clear guidance in maximizing investment in web analytics, said Kristina Halvorson, MIMA President, but it will also provide practical takeaways that can be applied to your organization today. Were excited to have someone of Erics caliber and insights participate in MIMAs seminar program.
Few organizations fully realize the potential of their investment in web analytics technology, said Peterson. Web analytics applications provide truly actionable data that can be used to positively impact an organizations bottom-line but companies need to treat web analytics as a business process, not simply an ad hoc endeavor. My work at Visual Sciences, and my MIMA presentation, revolves around how companies can treat web analytics as a business process and dramatically improve the return on investment.”
Event Details
Making Your Web Analytics Work. Hard
When:
Wednesday, May 17, 2006
5:15 pm, registration
6 p.m., presentation
7 p.m., networking
Where:
Windows on Minnesota
710 Marquette Avenue
Minneapolis, MN 55402
Cost:
$ 20 members
$ 40 non-members
Learn more or register for the event at http://www.mima.org/events.
About the Presenter
Eric T. Peterson, vice president of Strategic Services, Visual Sciences division of WebSideStory.
Prior to Visual Sciences, Eric was a senior analyst for Site Technology and Operations at the JupiterResearch division of Jupitermedia (NASD: JUPM) working with Fortune 500 companies to select, deploy and use a variety of technology platforms including content management system, site and commerce search engines and web analytics platforms.
His assessment of technology, the web analytics marketplace, and his description of potential inaccuracies in systems dependent on third-party cookies has been featured in The Wall Street Journal, The Washington Post, The New York Times, CNN and a variety of trade publications including Business 2.0, Internet Retailer and DMReview.
Additionally, Eric has authored three books on the subject of web analytics, Web Analytics Demystified (offered at a 20% discount at mima.org), Web Site Measurement Hacks and The Big Book of Key Performance Indicators. He has founded the world’s only active discussion group on the subject (The Web Analytics Forum at Yahoo! Groups) and the world’s only regular social event for web analytics professionals, Web Analytics Wednesdays.
About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country.
Media Contact:
Julie Vollenweider, 612.767.8044
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