At Social Media Energy, we have a five-step process to develop your social media presence. Its not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose. Its not enough to just do it anymore, but doing it strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. Devoting proper resources to social media is essential today, let us help. Listen What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer? Socialize – Collaborate with our Social Media Professionals to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your company that is both relevant to business goals and strategic in action. Reach Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following. Change – Adapt. Be proactive in organizational transformation. Voice your business processes. Measure How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening. Contact us TODAY: www.SocialMediaEnergy.com
Video Rating: 4 / 5

www.lockergnome.com With a new year coming, it’s a chance to be more mindful of positive changes we can make in our lives to enjoy them all the more. If social media has any place of importance in your world (and if you’re reading this right now, that’s highly likely), then you might want to consider some social media resolutions for a better 2012! You can watch the entire live TLDR episode here: youtu.be www.lockergnome.com profiles.google.com twitter.com www.facebook.com
Video Rating: 4 / 5

Google I/O 2010 – SEO site advice from the experts Tech Talks Matt Cutts, Greg Grothaus, Evan Roseman A perfect opportunity to get your website reviewed by the experts in the Google Search Quality team. Attendees can get concrete search engine optimization (SEO) feedback on their own sites. We’ll also answer real-life questions that affect developers when it comes to optimizing their websites for search. For all I/O 2010 sessions, please go to code.google.com
Video Rating: 4 / 5

Greg Jarboe, SEO-PR, interviews Google analytics evangelist and keynote speaker Avinash Kaushik at SES New York, 2010. Avinash reviews some of the fundamentals of analytics that are too often being ignored by major companies, including going after the long tail, having goals such as: what is my website trying to accomplish? Avinash wants website owners to focus on outcomes and implement such strategies as intelligent attribution. In the end, search marketers must work hard in order to get the right results. Follow Avinash by visiting his blog: www.kaushik.net For information on speaking at future SES conferences, please visit: www.searchenginestrategies.com

Byron Gordon, SEO-PR, interviews Avinash Kaushik, Analytics Evangelist, author, and keynoter at SES Chicago 2010. Avinash describes his love for using tag clouds to help visualize tons of keywords and cites the example of the LDS (mormon) Church, which features great diversity in its keyword terms to attract a great deal of Web traffic. LDS church ranks in the top 3 on Google for the term ‘church.’ Avinash says search marketers can learn a lot from the seo work done by the LDS church to its website. Next, Avinash talks about the overemphasis companies place on the head of search rather than the tail. Companies spend too much time fixated on just 10 terms instead of on the magic that long-tail keyword terms provide. To use advanced visualization techniques can help companies bring all of the necessary data on a single page and give them success in identifying those keyword terms that will boost their SEO. Finally, Avinash stresses how companies need to move away from the traditional model of revenue and conversion rates and judge SEO in terms of the economic value it provides. Economic value is quantifying what value was added to the business for every job the site is trying to do. For more information about Avinash, please visit his blog: www.kaushik.net To learn more about SES Chicago, please visit www.seschicago.com

Greg Jarboe, SEO-PR, interviews SES London keynote, Avinash Kaushik, Google, Analytics Evangelist. Avinash summarizes the four stages of understanding and making use of analytics. The first stage is how to visualize tens of thousands of rows of data so you can see it one page and see what data is sending traffic to your site. The second stage is how to compute a complete value of your website, giving you an economic indicator of your websites productivity. The third stage discusses how to integrate use of the long-tail when compiling analytics to help companies achieve greater monetary rewards. Avinash says there is so much more amazing amounts of data and behavior that you can use to be more effective at harnessing the long-tail. Avinash cites his own individual blog as an example of how he uses the long-tail. The last stage is how you think about attribution. Avinash says people dont think about using analytics in as sophisticated a way as they should. All of Avinashs keynote ideas will be available in his upcoming new book and he will also be speaking at SES New York 2010.

Google I/O 2010 – Google Analytics APIs: End to end Google APIs 201 Nick Mihailovski Google Analytics measures performance of your website. Learn advanced techniques on how to use our tracking, processing and data export APIs as we walk you through an example of creating a most visited pages web element for your website. For all I/O 2010 sessions, please go to code.google.com

www.challenge.co Anthony Fernando shows how to use the SEO Matrix module of Market Samurai for The Challenge 2010. Find out more here: www.challenge.co

Greg Jarboe, SEO-PR, interviews Peter Morville, Semantic Studios, day 1 keynote speaker at SES Toronto 2010. Peter Morville is the author of the book, Search Patterns, and spoke about the various different patterns of search behavior in addition to design patterns that his book explores to help people understand how search is conducted and what sorts of habits and behaviors people pick up while searching and how to make it easier for them to find what it is they are searching for. Peter discusses the advent of federated search, which helps people search across multiple databases and websites when they don’t know exactly where to look for their answer. But many federated search solutions are slow and inefficient, according to Peter. Peter says Google is the ultimate federated search platform but is now moving towards a faceted navigation model, where activity is being promoted on the left hand column of the Google interface. But Google is working hard to provide the public with next steps to help further refine their search query and create a more conversational search experience. Peter also discusses the term intertwingularity, a word authored by Ted Nelson to express the complexity of interrelations in human knowledge. For more information about Search Patterns, please visit: searchpatterns.org For more information on speaking at an SES conference, please visit www.searchenginestrategies.com

Greg Jarboe, SEO-PR, interviews outgoing president of SEMPO, (Search Engine Marketing Professional Organization) Sara Holoubek at SES New York 2010. SEMPO has released its 6th annual SEMPO State of Search report. The SEMPO report indicates that the search industry will grow by 14% to 16.6 billion dollars in 2010. It is a vast improvement over last year. Marketers in the SEMPO report suggested that ROI and measurement is the biggest challenge for both paid search and SEO as well as with social media. The SEMPO also takes the pulse of trends and what is important to marketers going forward and SEMPO heard a lot about personalization of search results, both local and mobile, and social media. eConsultancy conducted the survey and nearly doubled the number of respondents to nearly 1500 from 68 countries. The survey is available to SEMPO members for free, survey takes get a free copy and everyone else can purchase the SEMPO report by visiting eConsultancy.com. For more information on the SEMPO search marketing report, please visit: www.econsultancy.com and www.sempo.com

Search Engine Optimization / Search Marketing have come far in the past ten years. Matt Naeger, Executive VP of Operations at IMPAQT, and Richard Hagerty, CEO of IMPAQT, discuss the future of Search Marketing. www.impaqt.com