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Preston Van Dyke, SEO Manager, explains what search engine optimization (SEO) link bait is and the best types, along with the benefits of creating high quality link bait. Visit us today for a FREE ranking report: www.seo.com. Follow Preston on Twitter @prestonvandyke

Boston, MA (PRWEB) April 26, 2012

Bostonians got an eyeful Wednesday, April 26th, 2012, when the Ol

Charlotte, North Carolina (PRWEB) February 28, 2012

With the continued evolution and reshaping of the mortgage market, eSynergize Online Solutions announced an expanded focus on consulting services aimed to assist mortgage bankers.

The Charlotte, North Carolina based firm currently delivers online marketing, web design, and eBusiness consulting services to a wide range of industries, including financial services and mortgage banking. It plans to continue to service all types of companies, but place a greater emphasis on a mortgage industry in transition.

“Our deep experience and ongoing work in those segments has highlighted a significant opportunity to help mortgage bankers and brokers successfully transform their businesses to be successful in a very different environment. We believe that the mortgage providers that evolve and reshape themselves will be the winners going forward,” said Gary Suess, President and CEO of eSynergize.

“Specific opportunity exists for mortgage originators to source business in new ways with a more sophisticated consumer direct strategy, especially online,” commented eSynergize’s Chief Administrative Officer, Jim Johnson.

Prior to forming eSynergize, the company’s founders built and led Wachovia Bank’s Direct Lending Group over more than a decade. “We would like to leverage the expertise that we gained building that highly diversified and sophisticated platform to help others realize similar success,” added Johnson.

eSynergize aims to differentiate itself from other mortgage consultants with its particular expertise in consumer direct lending, online marketing, Internet strategy, aggregator lead purchase programs, call center platforms, and all aspects of sales.

“An important factor in our success at Wachovia was the mortgage website that we designed and maintained. It was consistently ranked amongst the best by industry analysts and provided a great foundation for us,” commented eSynergize Chief Marketing Officer Joan Sommerer.

eSynergize looks to support mortgage originators of all sizes. Its clients have already spanned the full spectrum from a start-up mortgage broker to a top ten bank.

“The mortgage industry remains in the midst of a very significant transformation. It is our goal to help participants implement progressive approaches to position themselves for success as the economy and housing market recover,” concluded Suess, who also served as President and CEO of two start-up mortgage companies in the past.

eSynergize Online Solutions of Charlotte, North Carolina offers a wide array of Internet related services, including website design and development; search engine marketing and optimization; email marketing; social media marketing; content creation; website analytics; reputation management; and public relations. In addition to the direct provision of services, eSynergize also offers consulting services, including all aspects of mortgage banking, as well as eBusiness strategy development, branding, sales, and process design. Mortgage Consulting Services fall into four main categories: 1) Strategy, 2) Loan Production, 3) Marketing, 4) eBusiness. All eSynergize websites are built on a leading content management system platform to allow flexibility and facilitate administration. eSynergize offers it services in all 50 states and operates a satellite office in Yardley, Pennsylvania.

For more information, visit http://www.eSynergize.com, email admin(at)eSynergize(dot)com, or call 800-760-1531.

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